The Ecuadorian Red Cross works to alleviate and prevent human suffering, from the communities, promoting well-being and dignity in diversity, through the sustained development of their volunteering. By 2019, the Ecuadorian Red Cross is part of the communities, reaching with them, their welfare and sustainable development. The Fundamental Principles are supported at the international level through the 2020 Strategy by 6 values (people, integrity, partnerships, diversity, leadership and innovation). In our country, even starting from the assumption of all of them, we highlight 4 VALUES in relation to the people that make up the whole of the National Society, as well as to the people to whom we direct our humanitarian service: