Grameen Koota Financial Services Pvt. Ltd. (GKFSPL), popularly known as Grameen Koota, was born out of the need for timely and affordable credit to India's poor and low-income households. Grameen Koota was visualized by Mrs. Vinatha M. Reddy in December 1996, inspired by the book ‘Give Us Credit’ by Alex Counts, President and CEO, Grameen Foundation USA. The book detailed remarkable stories of Bangladesh's poor who raised themselves out of poverty through the use of micro-credit during the microfinance movement, spearheaded by Nobel Laureate Professor Muhammad Yunus.